Together w/ ZonaJobs

ZonaJobs

Brand Strategy

A brand associated with disruption and innovation regarding online employment searches, needed to change its tone and communication for a new generation; The Millennials. During the strategic discovery, we found key insights that these new workers expect from their new employers.

These insights are the main areas the brand will focus on during a long period of communication in order to be part of this new generation of workers.


1./ Juana

Campaign

We cast an unknown with tremendous talent into the part of Juana and created a sensation in the marketplace. It prompted discussion across media channels for months and brought the issue of diversity and inclusion front and center. For ZonaJobs, this campaign stays true to their brand as champion for good workplace environments.

Credits

Client: Navent

Category: Jobs

Agency

  • CEO: Santiago Puiggari

  • CCO: Lulo Calió

  • COO: Luciano Landajo

  • Creative Director: Sebastián Visco

  • Art Director: Hagall Muñiz

  • Copywriting: Frank Marciano

 

  • General Account Director: Maria Laura De Rosa

  • Account Supervisor: Luisina Bravo

  • Agency Producer: Gabriel Lancioni / Maxi Ibarra

  • Digital Manager: Cruz Mujica Lainez

  • Community Manager: Maira Fabro

Partners

  • Puenzo Hnos

  • Twins Music

Client

  • Santiago Minorini Lima, Federico Paluszkiewicz, Bárbara Iturraspe, Nicole Conforti, María Florencia Cerviño


2./ Anti-Millennials

Campaign

Work-life balance is a huge issue for younger workers. This campaign creates an anti-hero struggling with the blurred lines of work and play. With humor and sympathy, we created a memorable campaign that sparked discussions in trade publications and the news from every point of view. Disruptive and innovative? Check.

Credits

Client: Navent

Category: Jobs

Agency

  • CEO: Santiago Puiggari

  • CCO: Lulo Calió

  • COO: Luciano Landajo

  • Creative Director: Sebastián Visco

  • Art Director: Hagall Muñiz

  • Copywriting: Frank Marciano

  • Account Supervisor: Luisina Bravo

 

  • Agency Producer: Gabriel Lancioni / Maxi Ibarra

  • Digital Manager: Cruz Mujica Lainez

  • Tech Lead: Juan Casas

  • PM: Paula Peyret

  • UX/UI: Marisol Rekofsky

  • Frontend Developer: Cecilia Schrupp

  • Community Manager: Ana Lisa Anta Miracco / Marta Barrera

Partners

  • Muu Films

  • Twins Music

Client

  • Federico Paluszkiewicz, Bárbara Iturraspe, Nicole Conforti, María Florencia Cerviño