Together w/ wins creative agency role for Holcim in Mexico
After an intense bidding process in which important agencies in the Mexican advertising market participated, the Together w/ agency was chosen by Holcim to carry out the creative strategy of its brands
Effective immediately, Together w/ will lead the comprehensive advertising and digital communication of Holcim brands in Mexico.
Regarding the choice of Together w/ as an agency, Pamela García Alday, Head of Marketing and Brand Strategies at Holcim Mexico, commented "At Holcim we are very happy to work with an agency like Together w/ and we are sure that together we will build very important achievements for our brand; fulfilling the main challenges that we face at the moment within the construction category. For us it is a key moment to renew ideas, messages, actions and methods that help us to strengthen our Holcim brand more and more in Mexico and we are sure that the Together w/ team is prepared to build this great change with us".
With this new assignment Together w/ continues the expansion of its businesses in Mexico, integrating talent, content, technology, data and media for the development of communication ideas that have a positive impact on the consumer and on the clients' business.
The agency will work for the cement brands of Holcim, Apasco, Maestro, Disensa, Escuela Mexicana de la Construcción, Holcim Foundation, among others. As well as brands for building and infrastructure solutions, waste management, industrial products and solutions, platforms, customer programs, CSR and its foundation.
“We thank the entire Holcim team for selecting us among great competition in this pitch. Many clients are choosing another way of doing things and for us it is a great step to continue demonstrating the power of our philosophy. Today we are more convinced than ever of the potential of our talent in Mexico, Buenos Aires and New York”, commented Lulo Calió, CCO & Founding partner of Together w/.
“For our first pitch entirely over Zoom, this win proves that our model, strategic thinking and creative ideas are standing out in a crowd of stiff competition,” adds Doug Livingston, Partner, U.S. and Canada for Together w/. He continues, "As an independent agency we are free of big agency network constraints and can move as fast as our clients. This gives our agency a huge advantage over the competition and allows us to attract top talent in the industry. We are thrilled to work with this important brand in the construction industry and delivering winning solutions that will drive growth for the Holcim portfolio,"
“It is a great honor that Holcim has chosen us in Mexico as its agency. This assignment is very important in our expansion plans and consolidates our proposal as an independent agency for international markets, integrating a diversity of talent and working collaboratively Together w/ Holcim. " commented Santiago Puiggari, CEO & Founding partner of Together w/.
Holcim produces and markets cement, ready-mix concrete, and construction products and services. The company has a presence throughout Mexico, not only through plants, but also with distribution centers and a wide network, consolidating its leadership in the market.
In Mexico, the company is part of LafargeHolcim, the world's largest cement and construction materials group.
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About Together w/
Together w/ is an independent agency that integrates creativity, technology, production services and media. The agency works for the United States, Mexico and Latin America markets with direct presence in Buenos Aires, New York and Mexico City. Among its clients are brands and companies such as FCA, Jeep, Dodge, RAM, Chrysler, Coca-Cola, Holcim, Navent, Inmuebles24, ZonaJobs, Bumeran, Bodegas Norton, UNHCR, and Prodeman among others.